Carrera y Carrera has drawn on this cultural wealth as inspiration for our new campaign, creating a picture that is a genuine portrait painted by hand in which the woman is the true protagonist – an icon within an authentic work of art. The jewelry pieces become veritable talismans that frame and embellish this passionate, elegant woman, this Carrera y Carrera woman.
The creator of the campaign is photographer Sebastian Kim, who possesses a broad multicultural vision. He began his career as an assistant to legendary photographer Richard Avedon, and later worked as an assistant to famous fashion photographer Steven Meisel.
The star of this campaign is Alejandra Alonso. Once again, Carrera y Carrera selects a Spanish face of singular beauty, and, great strength and international presence.
The campaign emphasizes the iconic products of the brand. Collections such as De Luces, Gardenias, Aqua, or Círculos de Fuego are the focus. Unique pieces that showcase a passion for gold and the masterful work of this metal have made Carrera y Carrera one of the most important Spanish jewelry firms internationally.